Search engine marketing (SEM) combines paid and organic search. With paid ads at the top of SERPs, your business will appear to users who are actively looking for a product or service that you offer. While you don’t need a high page rank to appear on the first page of Google, this strategy can increase your leads and sales. Here’s a quick guide to each type of SEM.
Paid and organic search marketing are both important, but SEM is an immediate way to boost your website’s ranking. Organic search marketing takes time to see results, but SEM ads are immediately visible when you launch your campaign. And while SEO takes time to rank and index high-quality content and pages, SEM provides immediate results. A recent study by the Massachusetts Institute of Technology found that 60% of the top 10 Google results were over three years old!
Paid search engine marketing is most common in search engines. Paid search advertising is usually ad-based, and appears as a sponsored listing at the top of the SERP. Paid ads gain better visibility and higher visibility than free listings. Marketers use several networks to place their ads on the SERP. Choose a network and set up a campaign. While many PPC is technically considered SEM, not all of it is.
While PPC campaigns are instant, the long-term effects of SEM campaigns are not always visible right away. A good SEM campaign needs to fit into a larger sales funnel and overall strategy. A campaign that looks seamless might not need to be monitored closely. When it runs out of budget, you will miss the opportunity to measure success. A more comprehensive strategy is better. You must carefully assess the effectiveness of each type of search engine marketing SEM.