When it comes to marketing and advertising for your business, custom stickers can be a great way to get the word out there. But before you rush out and buy a bunch of stickers, there are a few things you need to consider. Here are six factors to think about before you buy custom stickers for your business.
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1. Purpose
Before you start shopping around for custom stickers, it’s important to know what the purpose of your sticker will be. Are they meant to promote a new product or service? Do you want to use them as giveaways at events? Knowing the purpose of your sticker will help you decide which shape, adhesive, material and printing technology is right for you.
2. Shape
One of the most important decisions you’ll make when it comes to custom stickers is the shape of your sticker. You can go with a traditional rectangular or square shape, or be more creative and opt for a unique die cut sticker with a custom shape. Think about how the shape will fit into your marketing plan and make sure it reflects your brand.
3. Adhesive
You’ll also need to decide what type of adhesive you want on your sticker. Permanent adhesive is best for stickers that will be used outdoors or in areas where they may get wet, while removable adhesives are great for promotional items like giveaways and free samples.
4. Material
What material you choose for your sticker will also depend on where it will be used and the look you want to create. For outdoor stickers, vinyl is the best option, as it’s waterproof and durable. It also comes with different effects, from glitter to clear stickers. For indoor use, paper or card stock can be a great choice.
5. Printing Technology
You’ll also need to consider what printing technology the company uses to produce your stickers. Some sticker printing companies offer digital printing, which is an excellent option for vibrant colors and sharp details. Other companies may offer traditional silkscreen printing, which is an economical choice for larger orders.
6. Design Proofs
Lastly, you’ll want to ask whether or not you will be sent a design proof of your stickers before they are printed. This can be helpful in ensuring the colors, cut line and design are just right before it goes to print.
By taking the time to consider all of these factors, you will be able to find the perfect custom stickers for your business. With a bit of research and planning, you’ll have stickers that stand out from the crowd!
